Morrisons adds 200 local suppliers to supply chain

By James Ridler

- Last updated on GMT

Morrisons aims to sell even more locally-sourced food this coming year
Morrisons aims to sell even more locally-sourced food this coming year
Morrisons has recruited 200 new local food suppliers in the past year in a bid to cut the food miles of its products, citing research indicating up to 70% of consumers say they prefer to buy British food.

A number of the producers have undertaken to deliver directly to their local store, with some food travelling as little as two miles to reach the supermarket’s shelves.

Local products that have found their way into Morrisons’ stores included Artisan Welsh ice cream, Yorkshire Parkin and cheese from Balenavon.

The move to stocking local produce comes off the back of a YouGov survey for Morrisons, which found that 68% of adults in the UK preferred to buy British, up 1% from last year. Of those surveyed, 48% said they expected British food to be fresher.

‘Buy British’

Rebecca Singleton, Morrisons local solutions director, said: “Customers are telling us they want to buy British and buy food that is made near their communities. They believe it will be fresher and that they will be supporting their local farmers and businesses.

“These 200 food-makers will give many customers a local choice of food or drink and our plan is to find more this year.”

The supermarket plans to host a series of events from Devon to Aberdeenshire where local food makers and suppliers will pitch for their place in their local Morrisons store, starting in April this year.

Manufacturing sites

Morrisons owns 17 manufacturing sites making meat, fruit and veg, fish, bakery and fresh food products and prepares more than half of its fresh food sold in-store. Food manufactured at its sites and stores bears ‘Morrisons Makes It’ branding.

The supermarket chain attracted more than 500 applications to its Nation’s Local Food Makers programme last year, which sought to add more than 200 local suppliers to its supply chain.

Simplifying its supply chain was reaping benefits for the business, the company reported today (14 March) in its preliminary results for the 53 weeks to 4 February​.

Meanwhile, last month, Morrisons acquired free-range eggs supplier Chippindale Foods​, as it looked to bring forward the date at which all of its eggs come from non-caged hens.

Related topics: Supply Chain

Related news

Show more


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more


View more