Cott’s sugar-free cola hits Spar stores

By James Ridler contact

- Last updated on GMT

Cott has launched zero sugar cola in Spar stores nationwide
Cott has launched zero sugar cola in Spar stores nationwide
Drinks maker Cott has secured listings for its zero-sugar cola at Spar, making it the first symbol group to launch an own-label sugar-free cola, it has claimed.

Classic Cola Zero Sugar in 500ml and 2l formats will join the Spar brand range from February.

Cath McIlwham, Spar UK head of brand, said: “These two new lines are giving Spar shoppers more choice in great-tasting soft drinks, with zero sugar – and all at excellent value prices.

“The launches give us at Spar the chance to lead the symbol group market in a category that is core to convenience retailers – all while keeping pace with the ever-changing market.”

Sugar levy

The launch of the drink is ahead of the government’s sugar levy, which comes into effect in April this year.

It follows a group-wide reformulation of the retailer’s soft drinks range, which saw Spar remove 168t of sugar from its lines since 2016.

McIlwham added: “We know that consumers are demanding healthy ingredients with less sugar. We’ve worked alongside our supplier, Cott, to maintain our great-tasting products while reducing the sugar levels.”

The past year has seen a raft of products reformulated by manufacturers to reduce their sugar content in light of government guidelines and the sugar tax.

Cutting sugar

In September, Irn Bru maker AG Barr planned to ramp up investment in cutting sugar in its products. In June, Lucozade Ribena Suntory announced its commitment to reformulating all of its UK soft drinks brands to ensure they would not be hit by the sugar tax.

Nestlé plans to cut sugar in its breakfast cereals by a further 10% by the end of 2018, while Kellogg aims to cut the sugar content of three of its top-selling children’s breakfast cereals by up to 40%.

Meanwhile, children’s snack consumption should be limited to two 100-calorie products a day,​ Public Health England has urged parents, as it launched a new campaign to promote healthier eating.

Related news

Show more


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more


View more