The two companies have produced collectible tins before. For its 180th celebration, Tetley wanted a premium tin design that would be simple and clean, while recognising this major milestone.
Crown’s in-house design team produced several concepts that drew upon the array of features, print finishes and decorative options available in its portfolio.
A mixture of varnishes was incorporated, for example, which allowed the designers to highlight areas of the design in different ways. Metallic inks with gloss and matt varnishes were used to full effect, while the logo and supporting message were embossed to further enhance the look and feel of the finished design.
As well as giving a premium look to the brand, Tetley chose metal for this package as a means of conveying its commitment to sustainability. Because metal is 100% recyclable, it contributes to the circular economy.
The limited edition tins became available in stores last month (October 2017).
Contact Crown for more information.