Sainsbury boss catches charity beehive builders on camera

By Mike Stones

- Last updated on GMT

Related tags Honey

Sainsbury director of brand Judith Batchelar has caught on camera 14 top women food industry executives on their mission to build beehives in Tanzania this week.

In this video, narrated by Batchelar, the business leaders are filmed working with community leaders to build beehives in the Nou Forest area of Tanzania, as part of Farm Africa’s Big Beehive Build project.

Filmed yesterday (October 19), the video features the Food Manufacture Group’s md, Lorraine Hendle, and Greencore’s group technical director Helen Sisson together with other women industry leaders and local community representatives.

120 beehives in just 72 hours

Their quest is to build 120 beehives in just 72 hours, in a bid to help local women generate a new source of much needed income to offset the effects of rampant deforestation, as trees are felled for fire wood and to clear land for grazing.

The project to build modern hives is designed to double honey production in just one year and empower women to start honey-harvesting businesses in the forest.

Batchelar welcomed the opportunity to travel to Tanzania to support the development of sustainable food businesses in one of the world’s poorest countries.

Commenting before her flight, the Sainsbury boss said “I’m especially pleased that we’re helping local women thrive in business. 120 beehives in three days? No problem, I can taste the sweet taste of success already!”

Meanwhile, read how local community leaders thanked the team​ for their beehive building contribution and how you can support the team’s work here.

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