Wessanen appoints international sales boss

By James Ridler contact

- Last updated on GMT

David Caré has been appointed Wessanen’s new international sales boss
David Caré has been appointed Wessanen’s new international sales boss

Related tags: Manufacturing, Industry

Natural food company Wessanen, owner of Clipper Teas, has appointed David Caré as its new international sales director.

Caré will lead the company’s international sales team from Wessanen UK’s head office in Camberley, growing global awareness of Wessanen’s portfolio of brands.

He will focus on developing Wessanen’s key markets, including North America and Latin America – with particular focus on Brazil – the Nordics and the Middle East.

Caré joins Wessanen from restaurant chain Nando’s, where he served as director for international business development since April last year.

Associated British Foods

David Caré CV

  • April 2016 – September 2017:​ Nando’s Grocery director of international business development
  • August 2008 – April 2016: ​variouos international sales roles at Twinings Ovaltine (ABF) 

He has more than 15 years of experience in international sales and marketing roles, including eight years at Associated British Foods (ABF), specialising in hot drinks.

Commenting on his appointment, Caré said: “What I like about Wessanen is that it’s a company that really goes the extra mile to do the right thing. Everything the business does is centred around a core mission of healthier food, healthier people and healthier planet.

“I joined the company because I want to raise awareness for Wessanen globally and expand the company’s footprint worldwide. My ambition is to make Wessanen an even bigger global player.”

Wessanen UK’s human resources director Ann Chambers welcomed Caré to the business.

International sales is essential to Wessanen’s brands, and David’s appointment will allow us to unlock the potential in various markets overseas and drive further growth,” ​said Chambers.

‘Extensive background and knowledge’

“His extensive background and knowledge of the tea industry is particularly invaluable as we look to continue the fantastic growth that Clipper Teas has enjoyed internationally.”

Holland-based Wessanen acquired Clipper Teas in 2012​ for an undisclosed sum, as part of its strategy to become Europe’s biggest organic food and drink brand.  

Established in 1984, Clipper Teas produces a range of hot drinks – including tea, coffee and hot chocolate – using natural and Fairtrade ingredients.

Clipper Teas also won Beverage manufacturing company of the year​ at the Food Manufacture Excellence awards last year. To find out more about this year’s awards on November 1, see the box below.

Meanwhile, Unilever has bought Bristol-based tea manufacturer Pukka Herbs​ for an undisclosed fee, in a bid to close a gap in its portfolio, the manufacturer revealed yesterday (September 7).

Food Manufacture Excellence Awards: November 1 is awards night

The Food Manufacture Excellence Awards is taking place at The Hilton Park Lane, London on Wednesday November 1 2017.

These awards differ from other industry awards in that they recognise the manufacturing achievements rather than end products.

Awards will be given across eight categories, as well as special awards for Food Manufacture company of the year, Young talent of the year and the Me and my Factory – Editor’s choice award.

Book your place​ at the food manufacturing industry’s Oscars now.

Related topics: People & Skills, Drinks

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