Biscuit maker raises £100k for cancer charity

By James Ridler contact

- Last updated on GMT

Paterson’s Shortbread has raised £100k for Macmillan Cancer Support
Paterson’s Shortbread has raised £100k for Macmillan Cancer Support

Related tags: Biscuits

British biscuit manufacturer Paterson Arran has raised £100,000 for Macmillan Cancer Support in one year, through the sales of promotional packs of its shortbread.

The biscuit maker formed a partnership with the cancer charity last year and pledged to donate a percentage of the proceeds from the sale of Paterson’s Shortbread.

Allan Miller, sales and marketing director at Paterson, said: “The response of our customers across the UK has been phenomenal and we are grateful for their support in helping us reach this amazing milestone.

‘Power 2,000 hours of support’

“The funds raised have the potential to power 2,000 hours of support at Macmillan centres – a vital resource for those affected by cancer and their loved ones.”

The six-figure sum will help support Macmillan in its work to provide crucial services, such as information and support centres, to people living with cancer and their families.

Macmillan’s senior partnership development manager Debbie Sumner added:​ “Paterson’s has been truly committed to reaching their fundraising target over the past 12 months, and we’d like to say a huge thank you to their colleagues and customers.

“The incredible amount raised will help us to continue delivering essential help and support to the growing number of people living with cancer across the UK, and ensure that life with cancer can still be a life.”

‘Delivering essential help’

Paterson produces a range of shortbread and oatcake products under the Paterson’s brand, premium biscuits under the Brontё and Café Brontё brands and a range of mustard, chutney and jam under the Arran Fine Foods brand.

Established in 1895, Paterson’s is the UK’s leading shortbread brand, with a market share of 49%, according to Kantar Worldpanel.

Don’t miss Paterson’s team members explain their decision to support Macmillan in the video below.

Meanwhile, craft brewer BrewDog will give 10% of its annual profits to its workers every year, and donate a further 10% to charity​ – equivalent to about £45M over the next five years. 

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