Drinks producers should meet consumer desire for “surprising creations” by offering multi-sensory experiences, the GNT Group claimed.
This could be achieved by matching certain flavours with certain colours.
Its second tip was the great opportunities the current high demand for naturalness held for the beverage industry.
Fruit-based drinks with herbs
Fruit-based drinks with herbs, grains, or even algae could replace industrial sweeteners or flavourings, and support sugar reduction and clean-label trends, GNT said.
Third, it suggested creating DIY-sets with base mixes and matching recipes for cocktails “as they enable consumers to be their own barkeepers”.
Its fourth tip was to “deliver the extra benefit”, by adding dietary supplements in drinks.
Mixing new aspects in old, established flavours – as product loyalty in drinks was high – was its final piece of advice.
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