Packaging product file

Tyrrells rebrands popcorn shelf-ready packaging

By Rick Pendrous

- Last updated on GMT

Tyrrells rebrands popcorn shelf-ready packaging
Snack maker Tyrrells has rebranded the shelf-ready packaging (SRP) used for its entire portfolio of Poshcorn popcorn.

The redesign covers six, eight, 12 and 24 pack versions of Tyrrells’ popcorn range and is intended, to make the products brighter, more visible and visually appealing to consumers.

Tyrrells worked closely with Saica Pack’s creative team at its National Development Centre on the rebranding exercise. The team created a design using one-colour printing that not only reflects the Poshcorn branding, but also ensured that additional costs were not incurred.

“Tyrrells Poshcorn is a premium anchor within the busy snacking fixture. Saica’s design team have helped to bring SRP design up to the premium look and feel of the packs, delivering more stand-out on shelf,”​ says Tyrrells.

Contact Saica Pack​ for more information. 

Related topics: Packaging, Ambient foods

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