The seafood manufacturer said the decision followed US consumer research that highlighted demand for Young’s products that will address the needs of American consumers and retailers.
The firm’s international sales director Nick Munday said: “With much-loved ranges including Gastro and Chip Shop, Young’s truly has the potential to grow as a global brand.
‘Our international growth programme’
Driving our international programme is not only part of our future growth strategy, but is also a great opportunity to inspire more people around the world to love fish now and for generations to come.
“It is our belief that a fish-loving nation is a happier nation and we look forward to introducing Young’s to more markets around the world.”
Young’s Seafood exhibition at the Seafood Expo North America will focus on heritage, quality and expertise, all of which are famously associated with the Young’s Brand.
‘Strong British heritage’
Munday added: “As a great British brand – the number one fish and seafood business in the UK – our presence here reflects the international interest in Young’s Seafood and our strong British heritage.”
Seafood Expo North America will take place between March 19–21 at the Boston Convention and Exhibition Centre.
Meanwhile, the US was now the second largest UK export market for the UK and the largest outside Europe, according to the latest statistics from the Food & Drink Exporters Association. Exports to the US climbed 13% to £2.2bn last year, with total exports growing 10.5% to reach a record £20bn.
Excluding alcohol, the UK’s top three export categories remained salmon, chocolate and cheese. Salmon exports rose by 16.4%, driven by big increases to France, up 32.2%, Ireland, up 24.6%, and Germany up 98.9%.