Whilst the product was first launched online last year, this is the first major distributor for the protein-based snack.
The biltong is made from cuts of Silverside beef sourced from within the UK and the European Union and is marinated with natural store cupboard ingredients. At just 94 calories per 35kg pack, the snacks have 17.9g of protein and are designed to aid post-training recovery.
"We're really excited to be launching Strive into the retail market; with high protein and low calories, Strive is designed to be the ultimate post-workout snack for fitness enthusiasts and athletes without compromising on taste," commented James Newitt, managing director of Meatsnacks Group Ltd.
Strive Beef Biltong provides consumers with a gluten-free alternative to other dried meat snacks.