Aldi increased its market share by 0.6% to 6.2% in the 12 weeks to January 29, Kantar Worldpanel revealed today (February 7). Aldi overtook the Co-op in market share, underpinened by a large number of store openings, Kantar said.
Kantar Worldpanel head of retail and consumer insight Fraser McKevitt said: “Just a decade ago Aldi was the UK’s tenth largest food retailer, accounting for less than 2% of the grocery market.
“Since then the grocer has grown rapidly, climbing the rankings by an impressive five places to hold a 6.2% market share. Underpinned by an extensive programme of store openings, the past quarter has seen Aldi attract 826,000 more shoppers than during the same period last year.”
Aldi’s rise in market share came less than two years after it pledged to UK growers it could “change the face of retailer and supplier relations”. It promised fruit and veg suppliers promotional support, open communication and simple net cost price agreements.
Despite being leapfrogged by Aldi, Co-op’s sales rose 2% across the 12 weeks – well ahead of the market, McKevitt said. Own-label sales increased by 7%, with healthy own-label sales up 3%.
Morrisons was the fastest-growing retailer within the ‘big four’, increasing its market share by 0.1% with increased sales of 1.9%. Its growth was driven by its premium own-label sales, which were up 35%.
Fresh produce sales were dampened by “supply issues”, after southern Europe experienced a poor growing season, Kantar claimed.
McKevitt said: “11M households buy courgettes annually, but supply issues contributed to 759,000 fewer shoppers buying them this January – that’s a 31% drop in spending compared with the same month last year.
“Sales of spinach also fell by 12%, in a clear sign that the poor weather in southern Europe has had a tangible impact on British shopping baskets.”
Aldi’s rise in market share – at a glance
- Becomes UK’s fifth largest grocer
- Leapfrogged the Co-op
- Market share rose 0.6% to 6.2%