Deliveroo recruitment drive an ‘opportunity for manufacturers’

By Gwen Ridler contact

- Last updated on GMT

image courtesy of Flickr user Sam Saunders
image courtesy of Flickr user Sam Saunders

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Food and drink manufacturers could see more routes to market through meal delivery service Deliveroo, following a recruitment drive at the firm’s London office.

The food delivery company – which offers consumers take-away services from high-end restaurants – is looking to fill 300 technical jobs at its head office.

Deliveroo’s latest recruitment drive was proof of the company’s growth and meant good things for food producers, claimed grocery think-tank IGD.

IGD senior retail analyst Toby Pickard told FoodManufacture.co.uk: “Such growth could present a number of opportunities for food and drink manufacturers.

‘Direct-to-consumer’

“For example, more drinks producers may look to take advantage of Deliveroo’s alcohol delivery service in 2017 and beyond. In November 2016, Heineken partnered with Deliveroo in a move that offered a direct-to-consumer retail route.”

Diageo’s alcohol home delivery service thebar.com has also benefitted from collaboration with Deliveroo, added Pickard.

He also presented Deliveroo’s lunch delivery service, Roobites, as a potential opportunity for food-to-go and ready meal producers.

“Both of these delivery schemes are likely to require additional technological resource in order to take advantage of the rapidly growing ‘on demand’ food culture and ensure a quality user experience,”​ explained Pickard.

‘Route to market’

“This will also enable Deliveroo to offer manufacturers a route to market, while remaining relevant to consumers in an extremely competitive arena.”

Pickard claimed that rival food delivery service UberEats presented an opportunity for suppliers and manufacturers to engage with a wider range of consumers, in June last year.

He said: “There’s clearly a demand for highly convenient services of this nature, with 27% of shoppers telling us that they are looking to ‘make life easier’ in the year ahead, according to research conducted by IGD ShopperVista.”

Meanwhile, Morrisons has partnered with Amazon​ to offer consumers a one-hour delivery service, that boss David Potts said would build the supermarket’s business as “a food maker and shopkeeper”.

Related topics: Supply Chain

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