Professor Charles Spence to offer sensory advice

By Noli Dinkovski

- Last updated on GMT

Sensory expert: Professor Charles Spence is working with Dawn Foods
Sensory expert: Professor Charles Spence is working with Dawn Foods

Related tags: Taste, Perception

An ingredients maker has teamed up with a leading psychology professor to better understand how the senses can affect bakery buying decisions.

Dawn Foods has commissioned Charles Spence, professor of experimental psychology at Oxford University, to write a series of articles on subject areas that include why certain tastes and flavours are craved more than others, the product size and visual impact, and the temperature at which a sweet bakery product is served.

Dawn to advise its customers

Spence’s insights will be used as a foundation for Dawn to advise its customers on the types of products to stock or recipes to use in order to tap into these sensory trends.

“By working with Professor Spence, we will be giving bakers useful and interesting information to help them tailor their bakery offering according to the senses,”​ said Dawn Foods UK and Ireland marketing manager Jacqui Passmore.

Related topics: Food Ingredients, Health & Nutrition

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