Vegetarian Express £5.6M deal to open delivery routes

By Matt Atherton contact

- Last updated on GMT

Vegetarian Express gains £6M investment
Vegetarian Express gains £6M investment

Related tags: Investment

Plant-based foods supplier Vegetarian Express has appointed a former-Premier Foods chief operating officer (coo) Tim Kelly as its new chief executive, after a funding management company bought a controlling interest in the company for £5.6M.

Bridges Ventures invested in the company to accelerate Vegetarian Express’s growth plans. The investment will allow the food supplier to distribute its products to customers more efficiently, while also opening up delivery routes to new customers.

The investor said plant-based food ingredients are an important part of the solution to some serious environmental challenges posed by high-meat diets. It added that Vegetarian Express was a good fit for it, because it was attracted to the sector’s focus on sustainable living.

‘Built a really strong platform’

Vegetarian Express new executive chairman Tim Kelly said: “Vegetarian Express has built a really strong platform as the go-to supplier of high-quality plant-based food ingredients.

“Bridges Ventures has a proven track record of helping businesses like Vegetarian Express to scale, in a way that amplifies their impact, so they’re a perfect partner for our next phase of growth. I look forward to working with Bridges and the Vegetarian Express team to build the business and give chefs the ingredients to develop great-tasting no-meat and lower-meat dishes, offering consumers a much broader choice.”

The food supplier has over 1,000 product ranges, including tofu, nuts and spices. Its ingredients are used in 2,500 different UK locations, serving over 1M consumers.

‘1M consumers’

Bridges Ventures partner Oliver Wyncoll said: “We’re delighted to announce this new investment in Vegetarian Express, and we’re excited by the prospect of working with the team to accelerate the growth of the business in the coming years.

“We all believe in the benefits of plant-based products – which are growing in popularity as consumers make more informed health and environmental choices – and Vegetarian Express has the best range available. It’s a great example of a business whose impact will increase in lock-step with its growth.”

Vegetarian Express investment – at a glance

  • £5.6M from Bridges Ventures
  • Former Premier Foods coo as its new chief executive
  • New delivery routes and quicker deliveries

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