The three companies have worked together to create a new perforated tray designed for two chicken breast fillets.
The modified atmosphere pack tray then splits into two compartments allowing consumers to store the food as individual portions in completely sealed packs.
“The amount of food that goes to waste every year is unacceptable and emphasises more than ever how important it is for food companies, packaging manufacturers and retailers to work together to reduce the amount of food sent to landfill,” says Andrew Copson, md for Linpac UK, Ireland, Middle East and Australia.
“Our new split packs have a specially designed perforation making it easier for consumers to separate the portions, without breaking the all-important seal.”
According to the Waste Resources & Action Programme, the UK unnecessarily wastes 110,000t of poultry meat each year.
The portion-sized packs are ideal for single-person households, which have increased by 30% in recent years, claims Linpac. They were developed following consumer research by Tesco that identified demand in this area.