The Black Farmer: ‘brands are the future’

By Noli Dinkovski

- Last updated on GMT

Related tags Birmingham

Wilfred Emmanuel-Jones didn’t build a £10M business by sitting still – so Food Manufacture caught up with him while driving through the streets of London.

The man behind The Black Farmer range of gluten-free meat, cheese and egg products certainly isn’t shy in offering an opinion.

In this exclusive interview for, Emmanuel-Jones explained why the trend towards buying grocery online, led by the arrival of Amazon Fresh, would reshape the role of the traditional retailer – and in turn provide a huge opportunity for brands.

“If you’re serious about actually having a future in the food business, you need to make sure you get behind brands – because brands are the only thing that will determine your future and they are the only things that you have any real control over,”​ he said.

Humble beginnings

To find out how Emmanuel-Jones went from his humble beginnings on a Birmingham council estate to become a farmer and widely-respected entrepreneur – plus how having leukaemia changed him – order your copy of the August issue of Food Manufacture​ magazine​.

Meanwhile, lookout for our Me and My Factory series of video profiles, which offer practical advice and insight into all aspects of the day-to-day running of food and drink manufacturing sites.

This month, we hear from Kellogg Manchester plant director Tony O’Brien on how the demands of his role have changed over the years, and how continued investment into the 78-year-old site allows him to adopt modern working practices.

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1 comment

Great Insight...but

Posted by B Withers,

Great insight...poorly thought out interview. Driving in a car? Really?

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