Carmine fails to meet consumer demand, study finds

By Noli Dinkovski

- Last updated on GMT

GNT: offers colouring foods in an ‘endless spectrum of shades’
GNT: offers colouring foods in an ‘endless spectrum of shades’

Related tags: Color

Price volatility and changing consumer expectations are making the colourant carmine more challenging to use, a colouring foods provider has claimed.

Made from the inedible cochineal insect, carmine requires chemical processing – meaning it doesn’t fit with the growing consumer demand for clear-label products, according to a study produced for GNT Group.

Natural colours

Consumers have a clear conception of what ‘natural colours’ are, expecting them to originate from edible raw materials such as fruit and vegetables, the study claimed.

“Food and beverage manufacturers can easily replace carmine with colouring foods – a high-performing, natural colour solution,”​ said GNT Group md Hendrik Hoeck.

‘Common misperception’

Issues concerning the colour match and stability of natural colouring foods were a “common misperception,”​ Hoeck explained.

“With more than 37 years of experience, we can provide colouring foods in an endless spectrum of shades that offer excellent stability,”​ he added.

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