Vitafoods Europe: products on show

By Noli Dinkovski

- Last updated on GMT

All-natural: Frutarom will showcase the next generation of antioxidants for instant drinks
All-natural: Frutarom will showcase the next generation of antioxidants for instant drinks

Related tags: Protein, Nutrition

Here’s our round-up of the latest products, trends and research to be unveiled at next month’s Vitafoods Europe.


Frutarom Health (stand K10) will showcase what it claims is the next generation of all-natural antioxidants for instant drinks. NutraT powder formulas are designed to provide flavourful health support in different areas: depurative (detoxifying and purifying); cardiovascular; circulation; and relaxation.

Nutrafur expands the Frutarom Health portfolio with typical Mediterranean ingredients well known for health benefits, including citrus extracts, such as grapefruit, bitter orange and sweet orange.

Algatechnologies (K72), meanwhile, will highlight its all-natural AstaPure line of astaxanthin products.

One of the company’s newest products is AstaPure 5% astaxanthin in oleoresin form. Since a small dosage is typically required for an astaxanthin supplement, the 5% oleoresin provides a high concentration while still permitting a small capsule form for easy swallowing. AstaPure oleoresin also is available in astaxanthin concentrations of 10% and 20%.


Contract manufacturer SternMaid (E69) will be promoting its outsourcing capabilities.

These include the purchase of raw materials, co-packing, warehousing and delivery. SternMaid claims to have facilities for blending and optimising practically any product in the food or life science industry and packaging it as requested. Its fluid-bed technology, for example, makes it possible to adjust and standardise the properties of foods and ingredients and to meet individual requirements.


To fight age-related loss of muscle mass and strength, Gelita (J30) will display specific bioactive collagen peptides named Bodybalance.

In a recently published study, Bodybalance was shown to offer a “viable approach” ​in preventing sarcopenia in the elderly, the German firm claims. Another just completed study has found promising initial results on body toning and muscle strength in young adults, Gelita adds.

The findings from another study concerning collagen peptides will be unveiled by Rousselot (I21). The company will highlight how its Peptan collagen peptides and ProTake hydrolysed gelatin can help manufacturers meet the demand for protein-enriched products.

Rousselot claims the study will once again show the ability of Peptan peptides to regenerate cartilage, and also show for the first time its anti-inflammatory effect.

Plant extracts

Lipogen, will exhibit its next-generation PS brain ingredient, Lipogen PSPA – for stress management and brain health.

PSPA is a natural, vegan, high-quality blend of phosphatidylserine (PS) and phosphatidic acid (PA). According to Lipogen, this precision blend has been successfully demonstrated in controlled clinical trials to improve the body’s stress response under psychological and socially demanding conditions.

Lipogen’s PS (Memree) line contains vegetarian source phosphatidylserine (PS), an ingredient widely studied for cognitive health benefits. Studies show that PS helps improve the brain functions that decline with age. Specifically, it has been shown to improve memory retention and support mental concentration. PS is the only food ingredient in the US with a qualified health claim related to cognitive function.


Rousselot will also present its new hydrolysed gelatin, ProTake P, which it claims offers superior organoleptic properties. A 90% pure protein that is easily integrated into a wide range of applications for the sports nutrition and ageing markets to boost protein intake, ProTake P is a clean-label ingredient that is highly soluble and compatible with other ingredients, the company claims.

Visitors will be able to sample Rousselot’s protein enriched bars and a high protein broth.

DSM (I10), meanwhile, will showcase its Fortitech premixes – a custom nutrients service for customers to develop bespoke formulations.

A range of prototypes will be available. For kids and teens, there will be a new DHA syrup in emulsion form that contains lutein. Adults can try drinks containing lutein for eye health and two types of capsules for heart health – ­­­­­one with life’sOmega and the other with Meg-3.

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