Natural flavours for confectionery and gum unveiled

By Noli Dinkovski

- Last updated on GMT

Related tags: Flavor, Citrus

Sensient: claims the demand for natural and functional ingredients is rising
Sensient: claims the demand for natural and functional ingredients is rising
A new range of natural flavours for gum and confectionery products has been introduced by Sensient Flavors.

Based on Sensient’s ‘Trends to Taste’ analysis of the latest consumer tastes – both locally and globally – flavour combinations include kiwi and creamy coconut, and pineapple and passion fruit.

Products in the range are designed to appeal to different ages. The green tea and orange liqueur flavour is aimed at adults, while it is expected children will be more drawn to the tropical blend of watermelon and coconut.

Exotic raw materials

Sensient has also developed more familiar taste profiles by developing them with exotic raw materials. One such is the citrus fruit calamondin, which is said to be a hybrid of mandarin and kumquat, therefore, offering both orange and lemon flavours.

“We have seen a big shift in consumer expectations when it comes to confectionery,”​ said Simon Daw, director of marketing at Sensient Sweet Flavors Europe.

“The days when this category was not dominated by health concerns are long gone and demand for natural and functional ingredients is rising. Manufacturers that respond to this trend will deliver promising products that address a wider audience.”

All-Purpose Sweet Solutions range

Meanwhile, Sensient said its All-Purpose Sweet Solutions range is ideal for manufacturers aiming for low calorie candies and chewing gums with calorie reduction claims.

The Milton Keynes-based company claimed the range can be used to reduce or replace sugar entirely, while still maintaining the desired sensory impact.

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