Stand-up pouches used for slow-cooked foods

By Rick Pendrous

- Last updated on GMT

Stand-up pouches used for slow-cooked foods

Related tags: New product development

Asda’s Butcher's Selection new premium slow-cooked meal range, made by Kerry Foods at its Attleborough site, comes in stand-up pouches supplied by FFP.

There were four designs in the initial launch, each feeding a family of four and based on a range of proteins chicken, lamb and pork each recipe designed to slow-cook for up to eight hours.

The stand-up bags include everything required. The consumer just empties the contents into a slow cooker, adds a little water and then switches the cooker on.

FFP reverse printed a polyethylene terephthalate/crystalline polypropylene laminate in eight colours, using a W&H Miraflex AM press and then converted the film to a K-seal pouch before supply.

“All our​ [new product development] NPD team are chefs and our focus is on producing really top quality recipes,”​ says Sam Reader, Kerry's NPD manager. “Working with FFP, we have been really pleased with the packaging and the impact we have achieved on Asda's shelves.”

Contact: FFP Packaging

Related topics: NPD, Packaging materials

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