Sensient Flavors launches soft drinks flavours inspired by desserts

By John Wood

- Last updated on GMT

Black Forest Gateau: dessert-inspired flavourings can be added a variety of drinks
Black Forest Gateau: dessert-inspired flavourings can be added a variety of drinks

Related tags: Soft drinks, Flavor

A new range of indulgent soft drinks flavourings that enable manufacturers to provide sweet bakery and dessert-inspired treats in the form of beverages has been launched by Sensient Flavors.

The flavour manufacturer said it was aiming to “blur boundaries”​ across categories with flavours such as Apple and Strawberry Cheesecake, Black Forest Gateau, Chocolate Coconut, Marshmallow and Salted Caramel.

Soft drinks

They are suitable to be used in carbonated soft drinks, flavoured waters, still drinks and alcoholic beverages such as spirits and liqueurs.

With increasingly adventurous consumers demanding novel and exciting new taste sensations, traditional flavour categories are becoming progressively blurred and less well defined, said Stefano Asti, technical director at Sensient Flavors Beverage Europe.

Traditional foods

He added: “Because so many people lead busy or stressful lives, little treats can mean a lot. Consumers frequently resort to traditional foods such as desserts, cakes and ice cream, but more and more often, they're reaching for soft drinks to reward themselves.

“Our flavouring range bundles both sweet treats and beverages together to provide a novel way for soft drink manufacturers to differentiate their offerings. It's time to think and drink outside the box.”

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