FDF’s top three ambitions for 2016

The government’s upcoming obesity strategy will play a “critical”​ role in the way food and drink manufacturers approach production, the FDF’s director general Ian Wright told this site in an exclusive video filmed at its headquarters.

Wright also said he would continue to defend the industry against attacks from celebrities and lobby groups.

Obesity solution ​

“We see a lot of critics,”​ he said. “We’ve heard from people as high profile as Jamie Oliver and others who have very, very strongly held – but in my view – wrong points of view and it’s up to the industry now to come up with a sensible and effective solution.”​

Watch this video to hear what questions the FDF will be asking the industry to weigh up about whether or not it would be better off inside or outside the EU.

He also discusses productivity and the yawning skills gap in this video.

Meanwhile, look out for our Big Interview with Wright in January’s edition of Food Manufacture​ magazine.