In doing so, Innovate UK aims to stimulate the availability of healthier food and drinks and open up new markets for the British food industry.
Helen Munday, lead technologist, Agriculture and Food Team at Innovate UK, said: “Healthier ingredients in packaged and pre-prepared foods have a part to play in improving our nation’s diet.
“This is not the entire answer to poor dietary habits or the obesity epidemic, but the companies that win funding and the innovations and healthier products that they develop will be part of the solution.”
She said that for greatest economic impact, Innovate UK was looking for a breadth of projects, spanning a variety of food types, from improving heavily consumed, comparatively unhealthy foods to developing new, healthier foods to meet increasing consumer demand.
The deadline to register for the initiative is Wednesday November 18.