Huel sold out three times in its first month of trading in the UK – June this year – and has been inundated with enquires from overseas of people wanting to try the product.
The firm’s founder Julian Hearn said the British public had welcomed the product with open arms.
“As strange as it might seem at first, we live busy lives and don’t always want to skip meals or grab junk food on the go; the public have been keen to try out our solution to this,” he claimed.
“We have also had some incredible success stories, as people’s lives and bodies are transformed by their new, healthier diet.”
Hearn said more and more enquiries were coming from countries overseas, where people were keen to try the powdered food product.
“Although we don’t want to get carried away and grow too quickly, we also can’t ignore the enquiries which have been flooding in from all around Europe,” he said.
“We are going to take things steady, but it’s important to satisfy the demand and ensure that as many people who want to get on board with Huel as possible get the chance to.”
Huel delivers 100% of the government-recommended nutrition to fuel a human body without any meat, dairy or added sugar and all in powder form, Hearn added.
Last week the firm announced it was looking for a candidate to live solely on a diet of Huel for a year to study the effects it would have on the body.
What our readers made of Huel-only diet
- Joanne Reynolds: “I would love the chance to try this. I have struggled with various diets and exercise to the point of not knowing what else to do apart from surgery.”
- Lewis Peglar: “I will try this product Huel for a year. I already eat nutritious liquids. So this would be perfect for me. I can start the trial as soon as possible.”
- Amanda Milner: “Would like to try it to see if it helps my IBS [irritable bowel system]. Have a perfect BMI [body mass index].
£35K research project
The successful candidate would be paid £35,000 and would be required to attend weekly medical sessions and perform 30 minutes of daily exercise.
They would be able to continue their current work or family commitments but would also be required to undertake daily video call with Huel’s monitoring team.
Since publishing the story, FoodManufacture.co.uk has received a large number of comments from people wanting to take part in the study.
One reader, who only went by the name Peter, described the study as “amazing”.
“For many years I was wondering when technology will finally get to this point that I will be able to stop eating standard food, and get the powdered version of it (so much less time wasting preparing it), and I hope it will be long life too,” he said.
“I love science and technological progress, so I would love to take part in this test.”
You can apply for the study here.