Morrisons comes out on top after wonky bread goes viral

By Laurence Gibbons contact

- Last updated on GMT

David Walker's bread was so wonky, he posted it on Facebook
David Walker's bread was so wonky, he posted it on Facebook

Related tags: Morrisons, Facebook

Morrisons has been applauded for its light-hearted response to an angry customer on Facebook by other users of the social networking site.

The retailer was forced to apologise after David Walker took to the site to vent his “outrage”​ for his sliced bread being wonky.

He included a photograph (see above) of the two slices of bread bought from the Killingworth, Newcastle-Upon-Tyne store.

“To say I am monumentally outraged would be an understatement,”​ he posted on the site.

Grotesque

“How do you people expect me to make a sandwich fit for a gentleman with slices that have been so grotesquely, unevenly cut?”

Proving that he wasn’t taking the issue totally seriously himself, Walker said that it was more of a problem for his wife – as the chief sandwich maker.

“She came scurrying through shrieking ‘Eee David man. Look at this bread like. It’s gaaan aahl thick n’ thin man. Ah cannit make a sangwidge with this like can ah?!’,”​ he said.

“I managed to calm her down by showing her something shiny, but still, I shouldn’t have to put up with this”

Walker said he hoped Morrisons would arrive at a “satisfactory conclusion to this fiasco”​, otherwise he may need to shop somewhere “much more upmarket”.

Morrisons avoided outrage from other Facebook users and was instead praised for its witty response.

It said: “Hi David, I hope the shrieking’s stopped now and that the house is peaceful again.

“The wonky loaf won’t be any good for your sandwiches but would make a very attractive organic doorstop!”

It offered to sort the problem out for Walker if he sent it a private message.

Hilarious

One user, Sharon Robinson, said she would now be shopping at Morrisons because of its response.

“Hilarious,” ​she posted. “I’m doing my weekly shop at Morrisons tomorrow! Just for the hilarium!”

David Smith said: “Great post and reply from Morrisons, nice to see a bit of humour for a change.”

Luke Ablett added: “Not gonna lie, this made me laugh at work today. I get where he’s coming from, I’ve had it loads of times in bread. The easy way to stop it, make your own and cut it yourself. But Morrisons, couldn't ask for a better reply … keep it up.”

Related topics: Bakery

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