Men would rather quit sex, sports and booze than meat

Researchers found 62% of men would never even consider giving up meat, with many saying they would prefer to give up chocolate, the internet or coffee before saying goodbye to their meat-filled diet.

Some would even risk public embarrassment by auditioning for the X-Factor or streaking through town than adopting a meat-free diet.

The study of 1,000 men found they would rather stop going to the pub, have their mother-in-law move in with them and close down all their social media accounts than embrace vegetarianism.

Meat also ranked more important than appearance for many men, who claimed they would rather shave their head and get a wax than stop eating meat. For the full list of 25 things men would rather do than go vegetarian, scroll down to the bottom of this article.

Meat with every meal ​

A spokesman for Peperami said meat was an important part of most men’s diet, with seven in 10 having some form of meat with every meal.

“These results show that men would prefer to kiss goodbye to their mobile phones, sex and their partners before becoming a vegetarian,”​ he added.

“For those who can’t bear the thought of ‘Meat Free Monday’, we’ll be celebrating ‘Free Meat Mondays’ by taking to the streets and offering meat lovers free Peperamis to get them through the day.”​

The Food Standards Agency claim 3% of the UK are vegetarian, with this figure rising to 5% among people that don’t eat certain types of meat.