Moy Park offers new roast-in-the-bag chickens

By Eleanor Mackay

- Last updated on GMT

Moy Park is following the roast-in-the-bag trend with two new flavours of whole chicken roasts.

The 'Good Kitchen' range includes 'Extra Tasty' and 'Garlic & Herb' ready-to-roast chicken.

Moy Park said the range was developed to target a growing market for added-value fresh chicken products.

Briege Finnegan, brand marketing manager for Moy Park, said: "Our new roast-in-the-bag range is the first retail-ready, ovenable whole chicken product to use this innovative packaging technology."

However, retailers, including The Co-operative and Marks & Spencer, are opting for roast-in-a-bag packaging for chicken products to reduce instances of campylobacter as a results of the Food Standards Agency's clampdown on the bug.

"The packaging self-vents and enables the chicken to self-baste throughout the cooking process, which results in more succulent meat and an enhanced flavour. We developed the range to offer consumers a convenient shelf-to-oven roast-in-the-bag chicken, making it ideal for those who don't like touching raw meat or don't have time to prepare a raw chicken from scratch. Due to the innovative nature of the packaging, the chicken browns in the pack without having to open it during cooking. The cooking juices are retained within the pack, which means consumers will be able to create flavoursome stocks and gravy,"​ Finnegan added.

The Moy Park 'Good Kitchen' Roast in the Bag range will be available in retailers across GB from May 2015. RRP is £5.

Related topics: NPD, Manufacturing, Meat & poultry

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