Food Vision 2015

Top social trends food firms must follow

By Laurence Gibbons

- Last updated on GMT

Related tags Nutrition Management Food manufacture

Four top trends – sobriety, risk management, nutritional supplements and everyday indulgence should guide food and drink manufacturers when planning innovation.

That’s the view of Barry Clark, account director of consumer trend spotting firm Future Foundation, in this exclusive video for

Clark said there was a real opportunity for businesses that responded to these trends following his presentation at the Food Vision conference in Cannes, France last week (March 18–20).

Sobriety and moderation

“There’s a clear move towards sobriety and moderation,”​ he said. “At the same time there’s an attitude towards risk that people are trying to minimise, they are looking for reassurance that there choices are sensible.

Watch this video to see how Clarke said food and drink businesses could benefit from an “everyday exceptional”​ trend, in which consumers want to celebrate ordinary events with food and drink products.

He also revealed what was driving a trend towards healthier and more balance diets among consumers.

The Food Vision event is organised by Food Manufacture’s publisher William Reed Business Media.

Meanwhile, look out for the latest edition of Food Manufacture​ magazine in which Clarke shared his views on fat tax and legislation to target poor health.

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