2 Sisters recruits ex-Sainsbury ceo Justin King

By Rod Addy

- Last updated on GMT

2 Sisters' relationship with top supermarkets will be cemented by King's support
2 Sisters' relationship with top supermarkets will be cemented by King's support
2 Sisters Food Group has recruited former boss of Sainsbury Justin King to take up an advisory role within the business, according to reports.

King, who left Sainsbury in July last year, hit the headlines last month when it emerged that he would be leading a mission to revive the fortunes of the Marussia Formula 1 team. The outfit was plunged into administration at the end of last year.

King, who is a longstanding Formula 1 fan, is expected to chair the team.

‘Advisor’

According to Sky News, 2 Sisters has confirmed King’s appointment “as an advisor”​. It is not known when King will begin this latest role, but FoodManufacture.co.uk understands he has already begun advising 2 Sisters’ boss Ranjit Boparan in a part-time, temporary capacity.

King’s experience at Asda, Marks & Spencer and Sainsbury and leading grocery brands Mars and PepsiCo should help strengthen 2 Sisters’ existing relationship with the major supermarkets.

He joined Asda in 1994 and became md of its hypermarkets division, before moving to M&S in 2001 to manage its food division. He was named ceo of Sainsbury in 2004.

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