The company hopes to generate the cash through its ‘Hells Raiser’ campaign, named after its Hells Lager, on crowdfunding website Crowdcube. A third of the cash has already been provided by 500 investors.
Members of the public can invest as little as £10 in the business, which is offering rewards such as t-shirts and fresh beer in return for small investments.
Larger investments win bigger perks. For example, anyone investing £100,000 - £250,000 will win a party for themselves and up to 50 revellers. Those investing more than £250,000 will get a three-day brewery tour trip to Bavaria.
Investors with the maximum allowed investment of £500,000 could name their own reward, within reason, said the firm.
The money would not only be pumped into the new brewery, but would help renovate a new pub site at Kentish Town.
“We’ve been growing at a crazy pace down here at Camden Town Brewery over the last few years,” said Camden Town Brewery founder Jasper Cuppaidge. “A new brewery has been our dream for a while now and will make sure we’re able to keep up with demand and our ambitions.
‘Join the journey’
“We hope Londoners will get on board with the Hells Raiser crowdfunding campaign and help us reach our target and make this dream a reality. We want people to join the journey with us – and we are certainly going to have some fun along the way.”
Camden Town Brewery, which is based in north-west London, claims to be one of the capital’s biggest breweries. It has reported strong growth in the past three years, driving up sales from £900,000 to £9M.