Indo European Foods wins Morrisons deal

By Michael Stones

- Last updated on GMT

Indo European Foods has won a 400 store deal with Morrisons
Indo European Foods has won a 400 store deal with Morrisons

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Indo European Foods, the manufacturer of meal kits, cook-in sauces and micro meals, has won a 400-store distribution deal with Morrisons.

The firm’s Our Little Secret’s range of micro meals will launch in the Morrisons stores nationwide this month. The range will join the firm's dine-in cooking sauces and dine-in kits, which are already available in the retailer's stores.

 Marketing manager Kaushik Dutta said: “We are deeply passionate about our products and ensure we are producing food that is of the highest quality.

“We believe the ‘Our Little Secret’ micro meals truly reflect this. Each recipe is ready in the microwave in two minutes and can be eaten on its own or as part of a substantial meal.”

‘Microwave in two minutes’

Indo European Foods said the meals were targeted at time-pressed, busy females and mums who want to see more healthier but exciting cuisines on shelves.

The firm launched its ‘Our Little Secret’ brand of cook-in sauces and meal kits last year. The range includes: Indian, Oriental and Mediterranean dishes.

The business is a 100% UK subsidiary of Kohinoor Foods, a 36 year old global company headquartered in India.  In 2012 the firm celebrated its tenth anniversary in the UK under the Indo European umbrella. Its range includes: dine-In kits, dine-in cooking sauces, micro meals along with ethnic products, such as basmati rice, long grain rice, Thai rice and ethnic snacks.

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