Aryzta forms flatbreads firm with ex-Honeytop bosses

By Rod Addy contact

- Last updated on GMT

Left to right: Charles Eid, Aryzta vice president of finance Neil Woods, and William Eid
Left to right: Charles Eid, Aryzta vice president of finance Neil Woods, and William Eid

Related tags: Innovation, Entrepreneurship

Aryzta has pledged to shake up the ethnic baking category, creating UK business Signature Flatbreads with the help of the former bosses of Aryzta subsidiary Honeytop Speciality Foods.

Following bakery giant Aryzta’s acquisition of Honeytop in 2011, the heads of the company Charles and William Eid left to set up Signature International Foods in India. The firm produces a range of authentic Indian breads under the Fresh2Go brand using market-leading technology.

Now the Eid brothers are returning to Aryzta to manage the newly created Signature Flatbreads, while continuing to run Signature International.

‘Our vision’​ 

“From the very early days at Honeytop Foods to this day, our vision has always been to offer our customers the very best quality, innovative products which are truly authentic,”​ said Charles Eid, who will become joint ceo of Signature Flatbreads with Charles.

“We believe that by joining forces with Aryzta, we will create a company that can deliver those values most effectively. This will be the first time any flatbread category has ever received such a combination of resource, focus and skill and we are very excited by the prospects of this joint venture.​ 

“Since we left Honeytop we’ve been working hard with our new company, not only on product development, but also on technical innovations which will provide some really great, innovative products to bring to market. Watch this space!”

Hilliard Lombard ceo of Aryzta Europe & Asia Pacific, said: “The Eid’s credentials are excellent and Signature International Foods is a great business. 

‘Global scale’ 

“We’re really excited by the opportunities that the UK joint venture presents as it gives us a business that has global scale, access to latest technology and innovation, and with a management team that remains entrepreneurial and focused on the things that really matter to customers and consumers, such as new innovative food offerings in the flatbread space.”​ 

The joint venture will build on the strong base that the company has created, and Aryzta said it would aim to capitalise on the market growth and innovation opportunities that existed.

Related topics: Bakery

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