Wensleydale Creamery invests £350k in expansion

By Michael Stones contact

- Last updated on GMT

Wensleydale Creamery has invested £350,000 into expansion in the blended cheese market
Wensleydale Creamery has invested £350,000 into expansion in the blended cheese market

Related tags: Investment, North yorkshire

Cheesemaker the Wensleydale Creamery has invested £350,000 in new equipment to expand into the burgeoning £90M blended cheese category.

The cheese firm, based at Hawes, north Yorkshire, has launched smaller blended cheese taster packs, in response to consumer demand for convenience.

Wensleydale Creamery md David Hartley said: “Consumers are increasingly demanding convenience and requesting smaller, more accessible pack sizes, driven by the growth in smaller household size and expansion of smaller retailer outlets.

‘£90m blended cheese market’

“This investment will ensure we maintain our growth as a business whilst perfectly placing ourselves within the expanding £90m blended cheese market.”

The blended cheese taster packs are available at major supermarkets including Asda, Tesco and Waitrose.

Wensleydale Creamery's new range included: Yorkshire Wensleydale & Cranberries, Yorkshire Wensleydale with Apricots & Peach and Cheddar with Caramelised Onions.

Related topics: Dairy, Dairy-based ingredients

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