Unilever to launch Marmite and Pot Noodle Easter eggs

By Laurence Gibbons contact

- Last updated on GMT

Love it or hate it, Unilever will release a Marmite Easter egg
Love it or hate it, Unilever will release a Marmite Easter egg

Related tags: Easter, Easter egg

Unilever UK will launch two new Easter eggs in February to build on the success of its first ever releases last year.

The food manufacturer has teamed-up with largest independent manufacturer of chocolate and novelty confectionery Kinnerton to produce a Marmite chocolate egg and a Pot Noodle egg.

Julie McCleave, head of licensing at Unilever UK, said: “Building on the success of our first ever Easter egg launch last year with iconic ice cream brands Magnum, Cornetto and Mini Milk, we wanted to bring something new to the Easter egg market once again for 2015. 

‘Drive sales’

“By broadening the appeal of the Easter egg fixture we anticipate that the new additions will drive sales for retailers by offering an exciting new product from brands that consumers know and love.”

The Easter market is now worth a massive £365M, she added.

The new products would tap into current Easter egg trends, she claimed.

Marmite will be launched in a shell egg format, which has seen an 18% growth, and Pot Noodle will launch in mug and egg format, which has also enjoyed growth of 13% year-on-year.

Marmite Easter eggs will be available in cases of four with a recommended retail price (RRP) of £5 per unit, while the Pot Noodle Easter eggs will be available in cases of six at the same price.

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