Mondelēz ditches gold coins for more ‘popular’ products

By Laurence Gibbons

- Last updated on GMT

Could it be Christmas without Cadbury's chocolate coins? Some say no
Could it be Christmas without Cadbury's chocolate coins? Some say no

Related tags Script async src= Chocolate Cadbury

Mondelēz International has discontinued its Cadbury Dairy Milk Chocolate Gold Coins range to focus on “more popular” Christmas products.

The revelation received widespread attention on social media and in the press, with many exclaiming Christmas would be ruined without the popular stocking filler.

Heat Radio presenter Alex Duffy said: “Sorry to break it to you, but Christmas is cancelled: Cadbury has stopped making gold chocolate coins.”

For more upset people who chose to voice their anger and concern on Twitter, scroll down to the bottom of this article.  

‘Good commercial sense’

A spokesman for Mondelēz said: “Unfortunately, the coins were not as successful as other more popular Christmas lines from Cadbury and we believe it makes good commercial sense to leave this relatively small sector of the Christmas market to others.

“Cadbury remains the biggest chocolate manufacturer at Christmas and we are now focusing on our successful lines such as selection packs, advent calendars, tree decorations and all the other Cadbury favourites.”

Related topics Confectionery

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