In the exclusive video, filmed at the event at the Park Plaza Westminster Bridge hotel in London, the grocery think tank IGD’s chief executive Joanne Denney-Finch told FoodManufacture.co.uk she was not surprised with the outcome of the survey of delegates.
“The UK market is a very mature food and drink market,” she said. “The major retailers have held a huge market share over many many years, so disruption can easily be caused by any other channel just upping their game.”
Top trends ahead
Watch this video to find out why Denney-Finch said dynamic pricing targeted at individual customers and a rise in smaller, more convenient companies would be some of the top trends to hit the sector over the next year.
She also revealed what food and drink manufacturers should do to adapt to such disruption.
Meanwhile, look out for more exclusive content from the IGD conference on FoodManufacture.co.uk over the next few days.