The start-up business said that it planned to build on the boom in niche and healthier snacks sales, which had grown in areas including allergen-free, reduced sugar and low fat foods.
The first phase of the launch would involve setting up a dedicated manufacturing site in Tywyn, Mid Wales, bringing much-needed new jobs to the area, the company said.
Work with other manufacturers
The site would also act as a hub enabling Brighter Foods to work with other manufacturers and brand partners in the UK and mainland Europe, it said.
“Everyone at Brighter Foods is extremely excited about the launch and we believe that now is the perfect time to enter into the niche and healthier snack food market,” said Robin Williams, ceo of Brighter Foods.
“There’s great interest from customers and consumers and with our experienced and highly skilled team and manufacturing base in Tywyn, we are in the perfect position to take advantage of the demand and build a truly successful business and brand.
‘Grow organically and via acquisition’
“We are now actively recruiting and plan to employ more than 35 people in 2014 and grow further in 2015 organically and via acquisition.”
The posts, ranging from production operatives to engineering maintenance staff, would be available from September 15.
“It will be great to bring much needed employment to the Tywyn area. We are grateful to the Welsh government who have supported our plans via Business Finance and Gwynedd Council who have supported us via the Local Loans Fund.”
The branded business, which makes niche and healthier snacks, announced its launch last week.
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