Renewable sensation for Hovis
This is a big sustainability leap for the brand as the Seed Sensations bags made with renewable plastic have a 75% lower product carbon footprint than the former bread bags made with plastic from non-renewable fossil sources. Seed Sensations, a premium product in the Hovis range, is the first to be relaunched using renewable PE bags.
"The attention to detail from the team at Amcor Flexibles has been a key part of the smooth introduction of the new packaging format," said Richard McQuillan, Hovis marketing manager. "We knew we had a breakthrough proposition with the new renewable PE bread bag and have been able to work closely with Amcor Flexibles to both maximise the development and ensure we gain official certification."
Amcor Flexibles made use of the Advanced Sustainability Stewardship Evaluation Tool (ASSET) to develop its sustainable packaging, says Dr Gerald Rebitzer, Amcor's sustainability leader. "We are delighted that we have been able to support the Hovis Seed Sensations re-launch with ASSET delivering a significant improvement."
In April 2014, Hovis becamep a joint venture between The Gores Group (51%) and Premier Foods (49%). It employs about 3,800 people at 10 bakeries, six flour mills and two UK distribution centres.
Contact: Amcor Flexibles
