Street food tells manufacturers what’s on trend

By Michael Stones

- Last updated on GMT

Related tags: Eating, Food

Visiting street food markets will provide food manufacturers and retailers with instant and authentic feedback about new products and the latest food trends, claim stall holders at London’s newest street food market.

Traders at Vauxhall Street Food Garden told Food Manufacture.co.uk that both the immediacy and intimacy of street food markets offered a unrivalled quality of feedback about new food products. Tom Sutton, of Seven Bridges Deli, and Rakhi Gupta, of Bombay Street Food, agreed the quality of the feedback far exceeded focus group research.

Top quality food from around the world

Against background accompaniment from pop diva Cher, Sutton added that street food markets allowed consumers to sample top quality ethnic foods from around the world at budget prices.

A statement from the organisers claimed: “With more than 30M plus yearly passers by, workers and redisents in Vauxhall, the new Vauxhall Street Food Garden is a much needed and highly anticipated addition to eating and socialising in the local community.”​  

Meanwhile, last December Mintel told us street food was “putting the excitement back on the menu.”

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1 comment

Guptas Suck!

Posted by aamina,

Guptas Bombay Street Food os a nightmare for any Indian or Pakistani people! Die but don't try their chicken or paneer wraps! They will kill you anyway from cholestrol and sick taste. They are so oily... !

They are in the Alchemy Festival and trust me don't waste your money, calories or health on them. They have disgraced Indian Chicken Tandoori!!

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