Top three barriers preventing consumers recycling

12-Jun-2014 - Last updated on 28-Sep-2021 at 11:26 GMT

Related tags Recycling Waste management

Bad habits, misconceptions and a lack of trust are the three main barriers preventing consumers from recycling, according to research by Coca-Cola Enterprises (CCE) and the University of Exeter.

The reasons were revealed by a six-month study of 20 households in Great Britain and France, observing and analysing the dynamics of recycling and waste disposal and exploring ways to boost recycling rates.

In this video CCE’s sustainability director Joe Franses explained to FoodManufacture.co.uk why people rejected recycling.

“People do what they do out of habit, they don’t actually make conscious decisions about recycling,” claimed Franses. “There is a big misconception about recycling, so actually people often don’t trust what happens to recycling once it leaves their home or their street.”

Opportunity

There is a great opportunity to break down these myths and help people gain a better understanding about recycling, Franses added.

He also explained the best ways to overcome these barriers.

Meanwhile, CCE will attempt to change the recycling habits of over 300,000 people at UK music festivals this month.

2 comments

Nonsense research

Posted by Marcus Gibson, 13 June 2014 - 10:33 GMT

Much University research is small scale, me-too type, or just a statement of the utterly crashingly obvious.. As is this idiocy from far fields of Exeter..

The wide use of non-recyclable materials by the food sector is the real

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20 HOUSEHOLDS!!!!!!!!!!!!!

Posted by Linda McVicar, 13 June 2014 - 10:05 GMT

Seriously? Something based on 20 Households? That would be laughed out of any respectable scientific Journal!! If you want to be taken seriously or to just stop playing scientists and become a real one you have to improve your methodology!

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