Den Hollander will join CCE on May 1 from Young’s Seafood, where he has been ceo since 2011. Previously, he was UK md of its parent company Findus Group, where he also served as chief marketing officer upon joining the business in 2009.
He also spent 15 years at Procter & Gamble in senior marketing positions.
‘Impressive track record’
Hubert Patricot, CCE’s executive vice president and president, Europe Group, said: “We look forward to welcoming Leendert to our business. He is a seasoned executive in the consumer goods industry with an impressive track record of solid leadership and delivering strong results.”
Den Hollander said: “I am excited to be joining CCE and am really looking forward to the opportunity of working together with a talented and passionate team to drive further growth across a great portfolio of some of the best known soft drinks brands.”
He succeeds Simon Baldry, who will become vice president, digital innovation and initiatives, leading CCE’s pan-European strategy in this area. Baldry has run the Great Britain business unit since October 2008, having previously been md of Cadbury Schweppes in Great Britain & Ireland.
‘Passionate and committed’
Patricot added: “Simon has been one of the most passionate and committed supporters of our digital work, which has a critical impact on commercial operations throughout our business.
“In his new role, Simon will provide strong leadership as we further drive our efforts to provide cutting-edge innovation and growth for customers.”
News of den Hollander’s departure from Young’s Seafood was announced last month, when he was said to be taking up a senior post outside the seafood industry.