Food firms missing out because of ‘dinosaur attitude’

This content item was originally published on, a William Reed online publication.

By Laurence Gibbons contact

- Last updated on GMT

Related tags: Finance

A “dinosaur attitude” is causing food and drink manufacturers to miss out on the benefits of integrating sustainability into their businesses, according to the boss of malt manufacturer Muntons.

In this exclusive video for, Alan Ridealgh, md of Muntons said firms that didn't invest in reducing their impact on the environment risked failing as businesses.

“The reason for using the word dinosaur is an attitudinal thing. There does seem to be a cultural difference between people who wish to get involved in the environmental issues and those who don’t see any value in it,”​ he said.

“In my view, just like the dinosaurs, those who don’t see any value in it will ultimately be caught out.”

Ridealgh encouraged food and drink firms to package together risk management and sustainability to ensure they didn’t miss out on the commercial and efficiency benefits of embedding sustainability in their businesses.

Sustainability culture

Watch this video to see what benefits creating a sustainability culture had for Muntons and what advice Ridealgh offered firms that needed an attitudinal change.

Ridealgh was speaking at the Step Change in Agri-Food Logistics Ecosystems (SCALE) project’s conference at Cranfield University, near Bedford, earlier this week (March 19).

The SCALE project​ is developing new tools and frameworks that the agri-food sector can use to improve the efficiency and sustainability of food and drink logistics through the supply chain.

It is part funded by European funding body INTERREG IVB Nort-West Europe and made up of Cranfield University, DHL, European Food and Farming Partnerships (EFFP), the University of Wageningen and Université d’ Artois.

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