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Food packaging giant Tetra Pak has launched the Tetra Brik Aseptic 250 Base Crystal. Two crystal-shaped panels on the front side offer specifiers more graphic design possibilities, thus helping their products stand out on shelf.

​As consumers have less time to choose from an increasingly wide range of products, differentiation becomes more important to brands,​says Manuel Calderon, product director at Tetra Pak.​This new package is a way for food producers to bring distinctiveness to their brands through a low-cost, retrofittable solution.

Consumer research in China and Pakistan found that the Tetra Brik Aseptic 250 Base Crystal performs strongly in package design, visual appeal and functionality. Increased stiffness of the packaging material, and a new shape enables retailers to stack and distribute packages efficiently. In addition, it also has a robust environmental profile, with a higher paper content and increased renewability.

Contact: Tetra Pak

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