The collaborative platform, called T Transparency, developed by own-label supply chain systems specialist Trace One following last year's horsemeat contamination scandal, will enable vital information, such as raw materials, certification and accreditation, to be shared. The aim is to provide full visibility and transparency of information to customers and retail consumers.
It is claimed the new system will help retailers and manufacturers meet increasing demands from consumers for more information on the products they buy and guarantee that what it says on the packaging is what is inside as well. It will also allow the communication of other information, such as ethical sourcing, country of origin and working standards.
T Transparency has been designed to help with compliance with new labelling legislation, such as the EU's Food Information for Consumers Regulation, which comes into effect in December this year, as well as the US's Food Safety Modernisation Act.
“Shoppers expect more information about the food they are buying and are concerned by damaging news about mislabelling, contamination and poor hygiene,” said Jerome Malavoy, chief executive of Trace One.
“T Transparency provides superior visibility into the full supply chain, ensuring that products are compliant and minimising the time taken to identify defective products.”