New president for ice cream trade body
Susca will bring more than 45 years’ experience to the role, having started selling ice cream from a trailer as a child, before establishing his own company.
He is the owner of ice cream products and ingredients supplier and consultancy firm the TAS Group.
Susca said: “The ice cream sector has faced a number of challenges in recent years particularly from rising commodity prices. Fortunately, it is made up of incredibly resilient and resourceful people and they have weathered the economic storm.
‘Much more optimistic’
“The outlook for 2014 is much more optimistic and I am looking forward to using my experience and knowledge to help our members to build and maintain high quality and successful businesses.”
Ice Cream Alliance ceo Zelica Carr, said: “Susca has an enviable knowledge of the ice cream industry and the people in it and I am sure that he will prove to be an invaluable asset to our members.”
The Ice Cream Alliance represents more than 650 businesses in the UK and Iceland involved in the manufacturing, retail and catering of ice cream and related products.
