Ryvita crispbread growth drives factory makeover

By Rod Addy contact

- Last updated on GMT

Related tags: Associated british foods

Ryvita Crispbread clocked up solid growth last year
Ryvita Crispbread clocked up solid growth last year
Jordans & Ryvita Company has splashed out on upgrading and refurbishing crispbread production at Poole in Dorset.

The major change, which follows the investment of an undisclosed sum, is the addition of 280m2​ of space to the plant, including the conversion of a loading bay to a food preparation area.

The area incorporates a new engineered floor and wash-down facilities and would help to grow its Ryvita Crispbread range, claimed Chalcroft Construction, which was enlisted to handle the project.

Changes also included dismantling the building’s façade and creating a new cladded frontage, Chalcroft said.

The Jordans & Ryvita Company is owned by Associated British Foods, which also owns Allied Bakeries, AB Sugar (formerly British Sugar) and Patak’s.

The development builds on last year’s growth of Ryvita’s crispbread range, which includes variants such as Cracked Black Pepper, Hint of Chilli and Fruit Crunch.

‘Important role’

“The work completed during this conversion project will play an important role in further improving The Jordans & Ryvita Company’s food preparation operation,”​ said Ed Getley, contracts manager at Chalcroft Construction.

“Chalcroft has worked closely with Jordans & Ryvita, taking care to ensure the work will provide the most effective facilities. I am very pleased to see the project successfully completed on schedule.”

Multi-million pound investment

The investment follows a multi-million pound expansion of Ryvita production announced in 2010, which involved establishing an extra 4,000m2​ of production space next to existing Poole facilities, initially creating 38 new jobs.

The project was part of the transfer of production from Ryvita’s factory in Stockport in the wake of the merger of cereals business Jordans with healthy snacks business Ryvita in 2008.

According to Nielsen ScanTrack figures published in the Top Products Survey 2013 for The Grocer​ magazine, a sister title to FoodManufacture.co.uk, Ryvita crispbread sales grew by 3.8% to £42.3M in the 52 weeks to October 12, 2013.

In addition to crispbreads, the firm also makes Ryvita Crackerbreads; Ryvita Crackers; Ryvita Thins; Ryvita Thins and Ryvita Minis bagged snacks; and Ryvita Fine Rustic Bakes. Recent innovations have included cheese and pepper variants in its Crackerbreads range, which were announced last summer.

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ja ich finde das auch

Posted by Regine Stockmann,

Yes I agree. I have 1 German and 3x 1/2 German people at my house and they think the same as Phil's Swedish people. I agree could and should (for health reasons) be a staple food.

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Sverige är bästa!

Posted by Phil Roberts,

I have 1 and 2 x ½ Swedish people in my house who would long for the day when the quality of Ryvita was as good as the ones they buy when back home. Match that quality and the market would grow even more and make it mainstream and not niche.

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