Shoppers urged not to demonise packaging

By Rod Addy

- Last updated on GMT

Related tags Packaging

Food packaging not the enemy, says WRAP
Consumers should not demonise food packaging, because it could prolong shelf-life, reducing the amount of products needlessly binned, according to the Waste & Resources Action Programme (WRAP).

In this exclusive podcast, Andy Dawe, head of WRAP’s food and drink programme, told the drive to cut packaging waste had led some consumers to see packaging as the enemy.

Advances in packaging technology

However, it was still preferable to retain food packaging for many products, especially now advances in packaging technology allowed the minimum to be used to maximum effect, he said.

He was speaking at the Love Food Hate Waste conference, which WRAP helped organise in London last week. Delegates at the event were urged by WRAP ceo Liz Goodwin to step up efforts to slash food waste​.

Dawe also explained more about WRAP’s plans to work with the food industry in 2014.

These include workshops with stakeholder groups, the first of which is scheduled for February 26 in London, and a campaign across 10 UK cities​ to raise consumer awareness about waste prevention.

Related news

Show more

Related products

Carbon Reduction for Large Energy Users

Carbon Reduction for Large Energy Users

Content provided by ESB Energy | 12-Nov-2021 | Product Brochure

ESB Energy Business Solutions can help you meet your companies carbon targets by 2050. We offer a range of sustainable tailored solutions to reduce the...

Follow us

Featured Jobs

View more


Food Manufacture Podcast

Listen to the Food Manufacture podcast