Testard, who joined the confectionery firm as a non-executive director in October 2013, will take up his new role from the beginning of March.
Tangerine Confectionery’s current chairman Steven Joseph will act as interim ceo until Testard starts the role.
The appointment follows the departure of Graham Hunter at the start of 2014, who took a personal decision to leave the business after two years at the helm.
Steven Joseph, chairman of Tangerine Confectionery, said: “Benoit Testard is an outstanding appointment for Tangerine. He brings deep experience in fast moving consumer goods in the UK and Continental Europe and a track record of great success.”
Testard will bring over three decades of experience to the role, gained most recently at United Biscuits.
He joined United Biscuits in 1999 as md of its French business, before taking charge of its Northern European operation in 2001. He became md of its UK business in 2004 and took the role of ceo for the business in 2011.
He has also held positions at Reckitt and Colman – before its merger with Benckiser – and Fromageries Bel Group.
Testard, said: “Having been introduced to the world of Tangerine as a non-executive director, I am thrilled to become chief executive. Tangerine has a powerful position in the confectionery sector and owns some of its best-known brands. I look forward to working with the 1,500 strong team here to grow the company further.”