Diageo plugs ‘packaging line in a box’
Sue McGeorge, the company’s GB supply chain director, referred to the innovation at the grocery think tank IGD’s Supply Chain Summit, held in London earlier this week.
‘Plug and play’
McGeorge described it as “a spirits line in a box – a portable packaging line in a shipping container, which you can plug and play”.
She said the equipment could easily be imported into new local markets, where factories had not yet been completed, to swiftly kick off production runs of its branded spirits ranges.
Overall, Diageo aimed to achieve efficient production and distribution of high volume, predictable orders for brands such as Smirnoff vodka and enhance responsiveness to demand for low volume, complex products, said McGeorge.
And she said it wanted to be as agile as possible in product areas where demand was unpredictable.
