Oven-ready chickens get convenience in the bag
The new ‘Simply Roast in the Bag’ range comes in seven flavours from Piri Piri to Zesty Lime & Coriander in oven-ready packaging.
Asda challenged Faccenda to come up with an innovative packaged no-mess solution suitable for family dining.
Faccenda md Andy Dawkins highlighted the food safety benefits of the product: “A cross-functional project team worked with Asda as well as our machine, film and ingredient suppliers.”
He explains: “The outcome is a truly innovative product that is not only good value, but means consumers don't have to handle the product before cooking encouraging safe food practices in the kitchen.”
Asda is supporting the launch of the new product range with a ‘Love Your Leftovers’ campaign, promoting great recipe ideas to help families make the traditional whole-bird roast go further and offer even better value.
Contact: Faccenda
